Sitecore just added the ability to create custom hostnames in XM Cloud Portal. Previously, this could be done using the Edge platform admin API. But now they are even easier to manage!

Custom hostnames allow organizations to align their domain names with their brand, other benefits include:
– Ensures first-party tracking
– Enhances SEO
– Improves media search and indexing
– Reduces CORS and blocklisting issues
– Simplifies access to APIs
Useful Info
Custom Hostnames
Setup custom hostname